About Us 

Eureka! is a raw-meat pet food that offers a unique solution to your pet’s dietary needs. Unlike conventional pet food—which is loaded with preservatives and fillers like corn, wheat, vegetables, or rice—Eureka! is specially formulated to maximize your pets’ health, whatever their activity level.

Eureka! was originally founded in 1984 by Winston Hobgood to optimize the health and performance of sled dogs. Eureka’s success in this field was not enough; his intense love of all dogs drove Winston to make a premium quality raw meat diet accessible to every pet owner. 
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